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March 5, 2013

Video: Get To Know Your App Store


It takes more than just slick code to make a top selling app, and in this excerpt from Amber  Mac’s new course Introduction to Mobile App Marketing you’ll get some solid statistics on the most popular app stores and an understanding of how that can affect your application targeting.  In the full course Amber also covers app pricing, app store rules, and timing your launch.


Amber MacArthur (AKA Amber Mac) is the President of Konnekt Digital Engagement ( and the bestselling author of Power Friending, a social media guide for business professionals. As the Miami Herald said in the review of her book, “Amber Mac is a virtual Swiss Army Knife of (social) networking.” She is also a well-known blogger for Fast Company, a national TV host, an international speaker, and a podcaster on Leo Laporte’s network. Konnekt’s clients include motivational speaker Tony Robbins, Adobe, the American Dental Association, and many other leading organizations.

You can watch the full HD version of this video along with the other 25 min of video found in this professional course by subscribing to Pluralsight. Visit Introduction to Mobile App Marketing to view the full course outline. Pluralsight subscribers also benefit from cool features like mobile appsfull library searchprogress trackingexercise files,assessments, and offline viewing. Happy learning!

About the Author

is a Chief Architect specializing in large scale distributed system development and enterprise software processes. Paul has more than twenty years of development experience including being a former Microsoft MVP, a speaker at technical conferences such as Microsoft Tech-Ed and VSLive, and a published author. Prior to working on the Windows platform, he built software using a vast array of technologies including Java, Unix, C, and even OS/2.