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May 10, 2013

Cloud gone wrong: Cloud computing portrayals that must stop NOW

By Bad Cloud Computing

The word “cloud” has skyrocketed in popularity as a marketing term, a piece of business jargon, and for talking about IT infrastructure. However, the IT industry is starting to realize why this is problematic for IT services, and why it’s troublesome for a lot of pros out there.

The industry as a whole faces a challenge in undoing much of what cloud computing has come to represent because of so many acronyms used incorrectly (IaaS, PaaS and SaaS), confusion over what a “hybrid” really is, and concerns over where and how all the data gets managed with cloud computing. Depending on whether you’re talking to a marketing department, IT or the consumer, the cloud can mean confusion as often as it means effective, creative solutions.

These are some of the worst uses of “the cloud” out there, and they really are just ridiculous.

Worst cloud computing stock art

Imagery trying to describe the cloud is usually the most perplexing, and often fails to make any sense of the technology.

The almighty cloud

Epic cloud

The cloud makes you epic

Attack of the cloud

Attack of the cloud

Sumo cloud

Sumo cloud

How the sales team sees the cloud

Put your business in the cloud with wireframes

Put your business in the cloud with wireframes

Money cloud rains cash flow

Money cloud rains cash flow

Cloud genies oversee the infrastructure

Cloud genies oversee the infrastructure

The cloud makes the sales team feel like Tony Stark

The cloud makes the sales team feel like Tony Stark

How the sales team explains the cloud to customers

All you need to do is connect to the cloud

All you need to do is connect to the cloud...

The cloud syncs

...and then sync it.

Doughboy cloud hee hee

Doughboy cloud hee hee!

Worst marketing of a cloud service

A recent study funded by Citrix surveyed 1,000 Americans, and concluded that most people are terribly confused by cloud computing given that “51 percent of respondents, including a majority of Millennials, believe stormy weather can interfere with cloud computing.”

I think some of this could be due to cavalier marketing by companies trying to earn new business with services that sound trendy. Microsoft at times is the biggest culprit, while some IT authorities like Oracle’s Larry Ellison don’t hesitate in pointing out problems caused by the term.

Don’t forget when Windows 7 first took us “to the cloud”

Oracle’s Larry Ellison: “Are we in the cloud? Are we dead?”

In this video Larry Ellison, Oracle co-founder and CEO, talks about how cloud computing is nothing new at all, and pokes fun at how large corporations are touting the concept of cloud computing despite the ambiguity the term carries. He jokes that the cloud appeared one day when someone ran a Find & Replace command in Word to swap “Internet” for “cloud,” and then emailed it to a bunch of VCs.

In the funnies

A lot of heated conversations about cloud computing can digress, where people unfamiliar with the subject get confused about what “cloud” really means for IT infrastructure best practices. Good thing we have sarcasm, right?

Damn cloud computers

(Source: Agent-X Comics)

Cloud computing - Dilbert

(Source: Dilbert)

Man ascends to the cloud

So, the customer wins? (Source:

Correcting use within the IT community

If you need to get your facts straight, go to your trusted sources for IT knowledge. A nice thread on Everything Sysadmin points out that using the cloud term is fine, as long as we differentiate between what we’re marketing, and when we’re speaking to specific processes. Try this rule of thumb to remember:

  • Software as a Service (SaaS): It’s a website
  • Platform as a Service (PaaS): It’s a framework
  • Infrastructure as a Service (IaaS): It’s a VM

Some other cloudy business that has emerged from this whole conversation is called “fog computing,” and I hope that it disappears soon. If everyone is already confused, then the “fog” will really send the industry adrift. The Pepper on SpiceWorks has the inside scoop, and has found that “everyone knows there’s less transparency in the fog, and that’s a good thing in terms of protecting data” (warning: sarcastic post ahead).

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About the Author

is a web editor for TrainSignal curating breaking IT news and serving up the latest free videos and tutorials on the blog. He’s an unashamed music junkie and if a coffee I.V. is ever invented, it’s probably safer that you don’t let him find out. Follow @thechriscore for cool news and stories, and happenings at TrainSignal HQ.

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